BREXIT BLACK FRIDAY     

BREXIT BLACK FRIDAY

HOW ONE STORE TURNED BREXIT INTO THE WORST BLACK FRIDAY DEAL EVER

HOW ONE STORE TURNED BREXIT INTO THE WORST BLACK FRIDAY DEAL EVER

Client: People's Vote

16.11.2018. Theresa May returned from Brussels with ‘the deal’.

It was questionable and it was also confusing.

The People’s Vote campaign needed to convey that by framing it in a way the public could understand, so we hijacked Black Friday to promote Brexit as the worst deal of all time.

Promoted by shouty sales style posters, the Brexit Minimart ‘Costupper’ stocked rebranded products and services typical to corner shops.

The launch earned national and international news coverage, helping the public understand how Brexit would hit their pockets.


Client: People's Vote

16.11.2018. Theresa May returned from Brussels with ‘the deal’.

It was questionable and it was also confusing.

The People’s Vote campaign needed to convey that by framing it in a way the public could understand, so we hijacked Black Friday to promote Brexit as the worst deal of all time.

Promoted by shouty sales style posters, the Brexit Minimart ‘Costupper’ stocked rebranded products and services typical to corner shops.

The launch earned national and international news coverage, helping the public understand how Brexit would hit their pockets.


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