THE MARATHON MOTIVATOR 

THE MARATHON MOTIVATOR 

Client: Dunkin' Donuts

New to the UK, Dunkin' Donuts needed to establish local awareness but limited budgets meant they had to go beyond traditional media. So they hijacked one of the years biggest public spectacles  - the London Marathon. 

Since the Marathon is famed for it Silly outfits, the 'Marathon Motivator' was invented -  a carrot on a stick style contraption that dangles a giant donut in front of the person wearing it.

To pique interest before the race, a fake back story for the headgear was devised, claiming it was a failed 80's fitness product backed up by a fake 80's QVC (you know, just incase somebody mistook it for a donut and selfie-stick glued to a bike helmet). 

The device was then worn by one of the country's top marathon runners on the big day with all money raised going to charity. 

£100K+ Earned media
4800% spike in social engagement

Client: Dunkin' Donuts 

As a newcomer to the UK, Dunkin' Donuts needed to establish local awareness but limited budgets meant they had to go beyond traditional media. So they hijacked one of the biggest public spectacles of the year - the London Marathon. 

Since the Marathon is famed for it Silly outfits, the 'Marathon Motivator' was invented -  a carrot on a stick style contraption that dangles a giant donut in front of the person wearing it.

To pique interest before the race, a fake back story for the headgear was devised, claiming it was a failed 80's fitness product backed up by a fake 80's QVC (you know, just incase somebody mistook it for a donut and selfie-stick glued to a bike helmet). 

The device was then worn by one of the country's top marathon runners on the big day with all money raised going to charity. 

£100K+ Earned media
4800% spike in social engagement

The-marathon-motivator™-Recovered
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