THE AD THAT SKIPS ITSELF 

THE AD THAT SKIPS ITSELF 

Client: Barclays 

Let's face it, nobody likes pre-roll ads. Like, not even a little bit. So Barclays created a pre-roll ad that saves you the bother and skips itself. It did so with an intricate Rube Goldberg contraption that activates the 'Skip Ad' button. Everything was shot in camera without the use of CGI.

73% of viewers didn't skip. *The other 23% must've really been into cat videos.

Director: Bob Partington

Client: Barclays 

Let's face it, nobody likes pre-roll ads. Like not even a little bit. So Barclays created a pre-roll ad that saves you the bother and skips itself. It did so with an intricate Rube Goldberg contraption that activates the 'Skip Ad' button. Everything was shot in camera, without the use of CGI.

73% of viewers didn't skip. *The other 23% must've really been into cat videos.

Director: Bob Partington

barclays-


Some behind the scenes for you if you're really that bored...


Some behind the scenes for you if you're really that bored...

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