THE SNACK ELECTION

THE SNACK ELECTION

Client: Dunkin' Donuts
Role: Creative 

When the Snap Election was called in May, confidence in the UK's political parties was at a all time low. So to lighten the mood of the country and take literally any oppotunity to poke fun at Theresa May, Dunkin' dnonuts hijacked the biggest news event of the year by holding a election of their own - The Snack Election.  

This Election took place online and around Westminister on the same day as the Snap Election. 

But rather than asking the public to vote for potential new leaders, we asked them to vote for potential new donuts to be introduced into stores. They could choose from either a Blue Donut, a Red Donut, a Orange Donut or a Green Donut. The fact these just happened to be the same colours of the country's leading political parties was purely coincidental. In no way were we suggesting the UK's politcal leaders were donuts. Not at all. Not even in the slightest.  

Social engagement surged by 300%
250,000 impressions. 

Client: Netflix
Role: Creative 

When the Snap Election was called in May, confidence in the UK's political parties was at a all time low. So to lighten the mood of the country and take literally any oppotunity to poke fun at Theresa May, Dunkin' dnonuts hijacked the biggest news event of the year by holding a election of their own - The Snack Election.  

This Election took place online and around Westminister on the same day as the Snap Election. 

But rather than asking the public to vote for potential new leaders, we asked them to vote for potential new donuts to be introduced into stores. They could choose from either a Blue Donut, a Red Donut, a Orange Donut or a Green Donut. The fact these just happened to be the same colours of the country's leading political parties was purely coincidental. In no way were we suggesting the UK's politcal leaders were donuts. Not at all. Not even in the slightest.  

Social engagement surged by 300%
250,000 impressions. 

car_02
Vote Blue
Vote Red
Vote Orange
Vote Green

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