BREXIT
BLACK FRIDAY
the people's vote
In the aftermath of the Brexit ‘Leave’ vote, ‘The People’s Vote’ desperately looked to turn the tide with a second referendum.
In a fairly unique window of my career. I worked in-house as their sole creative (overseen by an outside CD).
With the need to make some serious noise, a firm understanding of the younger ears it needed to speak to and little to no budget to make it happen. Our means quickly turned ‘Guerrilla’.
This led to the opening of the Brexit Black Friday ‘Inconvenience store’ showing future price hikes (which have since been surpassed).
And galvanising those online to march with a timely parody of Netflix’s Fyre Festival.
Looking back it was chaotic, but so was the entire country.
