AgeUK

My late Grandad was the proud blue-collar sort that fiercely relied upon an electric blanket to stay warm when the UK’s energy prices skyrocketed.


I attended his funeral a week before we filmed this spot.


In the face of a deadly cost of living crisis, we needed to smash through the rose-tinted preconceptions of elderly life and show the stark realities.

 

AgeUK are the experts of older people.

 

If their world is falling apart.

 

If they have no answers.

 

AgeUK Know what to do.


Director: Molly Burdett 

 

 

 

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LLOYD DANIEL