MOEDOWN
foxy
Thanks to Beyonce and Post Malone, Country was suddenly cool in 2024.
We knew we needed to saddle up and ride this wave, so we knocked on Foxy’s door.
The elevator pitch was simple:
Hairy lassoes in an English working men’s club.
Co-written with Liam Crearer.
In IRL the campaign also saw the invention of a new novel fittness trend - Xtreme line dancing - with classes selling out.
Yeehaw!
